London 2012: From Steel to Rainbows

The London 2012 Olympic and Paralympic have embraced the world of social media. Wenlock and Mandeville have their own Twitter accounts (@iamwedlock and @iammandeville).There is also a new feature on http://www.mylondon2012.com/mascots/ which allows users to create a custom Mascot then share it with their friends on Twitter and Facebook.


The whole theme of this London Olympics seems very “kiddish” to me. Everything from their jigsaw puzzle like logo to the one eyed, alien looking Wenlock and Mandeville seem like it belongs more at Pixar than at the Olympics. This new feature to customize Wenlock and Mandeville, a fun as it is, only makes me want to jump off the rainbow before Teletubbies and Care Bears start attacking me.